{"id":12375,"date":"2024-09-11T08:08:37","date_gmt":"2024-09-11T07:08:37","guid":{"rendered":"https:\/\/www.brandmedia.cc\/?post_type=medienlounge_artikel&#038;p=12375"},"modified":"2024-09-13T08:16:25","modified_gmt":"2024-09-13T07:16:25","slug":"brandmedia-kommunikationsinsight","status":"publish","type":"medienlounge_artikel","link":"https:\/\/www.brandmedia.cc\/it\/medienlounge\/brandmedia-kommunikationsinsight\/","title":{"rendered":"KI: Medien-und Kommunikationsbranche vor gro\u00dfen Ver\u00e4nderungen"},"excerpt":{"rendered":"<p>K\u00fcnstliche Intelligenz ver\u00e4ndert die Medien- und Kommunikationsbranche grundlegend. Sie er\u00f6ffnet teils gewaltige Potenziale, um allt\u00e4gliche Abl\u00e4ufe zu vereinfachen. Wer KI aber nur zur Kostensenkung einsetzt, sch\u00f6pft ihr Potenzial nicht aus, sind sich Experten beim Branchentreff \u201eKommunikationsInsight\u201c der Innsbrucker Kommunikationsagentur Brandmedia einig. Die Zukunft geh\u00f6rt jenen Unternehmen, die KI nutzen, um das Angebot f\u00fcr ihre Kund:innen, Leser:innen, H\u00f6rer:innen und Seher:innen weiterzuentwickeln und Mitarbeiter:innen dahingehend f\u00f6rdern, die notwendigen Skills aufzubauen.<\/p>\n","protected":false},"featured_media":12376,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"medienlounge_category":[100],"class_list":["post-12375","medienlounge_artikel","type-medienlounge_artikel","status-publish","has-post-thumbnail","hentry","medienlounge_category-dienstleistung"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2024-11-28 17:06:24","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"medienlounge_category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/medienlounge_artikel\/12375"}],"collection":[{"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/medienlounge_artikel"}],"about":[{"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/types\/medienlounge_artikel"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/media\/12376"}],"wp:attachment":[{"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/media?parent=12375"}],"wp:term":[{"taxonomy":"medienlounge_category","embeddable":true,"href":"https:\/\/www.brandmedia.cc\/it\/wp-json\/wp\/v2\/medienlounge_category?post=12375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}